Some questions we at Greyskye ask in our marketing analysis which we often conduct for new clients:

How many employees are at your location(s)?
What is your average annual sales volume?
What is your sales volume trend for the last 3 years?
What are your sales volume projections for next fiscal year?

Please rate your activity / amount spent / overall results on:
TV
Radio
Magazines
Newspapers
FSIs
Billboards
Yellow Pages
Direct Mail
Newsletters
Created website
Web banner advertising
Sponsorships
Trade Shows
PR

What are your targets' demographics (listed by sex, household income, age, education, homeowner, vehicle ownership, and special interests or activities?

What is your percent (%) contribution to overall sales eg. locally, by county, regionally, nationally?

What is your percent (%) contribution to overall sales, by annual quarter?

What key benefit(s) to your customers does your advertising/promotion focus on (i.e., lower pricing, higher quality, best service, etc.)?

Who are your key competitors and, if known, the market segments where you believe they are strongest?

These questions and many more help Greyskye paint the proper picture - to establish a "plan" that is sound.